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Covid19 Beach Summer Safety Campaign

Brief

The Amor de Marca agency approached us to develop a COVID-19 prevention campaign for the City Hall of Tarragona. The campaign aims to effectively and engagingly communicate essential health guidelines for beachgoers.

Services

Illustration, Campaign, Ads

Description

Titled “Que corri l’aire,” this campaign, based on the Catalan idiom meaning «let the air run,» focuses on raising awareness among residents about maintaining safe distances during the pandemic’s first summer. We used clear, playful, and engaging illustrations to simplify complex information into easy-to-understand graphics, emphasizing measures such as wearing masks, social distancing, and hand hygiene.
Our visual direction combined an informative and approachable tone, using bright colors and friendly designs to resonate with audiences of all ages. This strategy enabled us to reach diverse communities and share vital information in a memorable format.
The integration of illustration and branding made the campaign both informative and motivating, encouraging individuals to adopt health-conscious behaviors during this challenging time.
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