GIOVANNI QUARATESI

Brief

The goal for Giovanni’s “Good Food Stories” is to create a visually compelling brand identity that fosters global connections, shares impactful food stories, and reflects Giovanni Quaratesi’s passion for sustainability, innovation, and cultural heritage.

Services

Visual direction, Identity, Iconography series, Blog layout proposal

Description

Giovanni Quaratesi sought assistance with his branding project, «Good Food Stories,» which, through his work, business partnerships, and storytelling, creates and facilitates connections within the global food community. The project focuses on spreading impactful stories about the latest food and innovation trends while fostering meaningful relationships across the food industry. As passionate food enthusiasts, we aimed to design a visual identity that balances simplicity and playfulness. Inspired by Giovanni’s vision, we developed cohesive graphic elements and illustrations representing the client’s key food categories. Rather than relying on traditional Italian color schemes, we curated a unique and vibrant color palette reflecting the core themes of Giovanni’s narrative: Community, Business Logistics, Family, Society, Dairy, Sea, Fresh Produce, Grains, and Meat.

The corporate identity encapsulates the essence of Good Food Stories, blending his deep connection to Italian culture and the universal theme of food traceability. These values are woven into his simple logo’s stylized signature and carefully crafted outlined illustrations, symbolizing the global connections that food inherently creates.

This visual branding highlights Giovanni’s passion for storytelling and ensures a dynamic and memorable representation of Good Food Stories across various platforms. Together, we have built a brand identity that communicates authenticity, creativity, and a commitment to building bridges in the ever-evolving world of food culture.