Cynara Brand identity

Brief

Cynara, the Artichoke Company, needed a youthful, approachable image expressing its values and mission. It also required packaging design for the new launch of the artichoke chips and the refresh of the existing artichoke categories lane campaign.

Services

Branding, Brand Strategy, Packaging, Style Guide, Stationery

Description

Cynara, a leading company in the artichoke industry, collaborated with our design team to refresh its brand with a modern visual direction. The goal was to create a youthful, approachable image emphasizing simplicity and entertainment to engage a younger audience.

This rebranding involved a comprehensive visual concept that aligned Cynara’s identity with a more dynamic and engaging aesthetic. Working closely with the team, we developed a new corporate image that could seamlessly apply across various communication channels. Our visual direction ensured the updated branding remained cohesive and visually appealing across packaging, presentations, social media, and events.

The Cynara Universe now conveys a clear and unified message that resonates with existing and new audiences, enhancing the brand’s market appeal and reinforcing its leadership in the artichoke industry.