My involvement with Bellucci has been constant for many years now. Corporate Image, graphics, and storytelling, packaging, editorials, social networks, and communication…..a 360º creation.
The starting point was to create a mood board for this food brand that defined it as a maker of produce that was fresh, Italian, and 100% traceable.
The most important, and maybe the most complicated thing, was to portray these values through an image. I managed to do this by creating a classic brand totally identifiable with the farmers and producers growing and processing this product in Italy.
Project: Identity, Social media, Packaging