The amusing restyling of the Cynara brand led me to align the brand conceptually and to add simplicity and entertainment in order to reach out to a younger public. The new corporate image inspired me to clarify the design and the messages in the packaging, presentations, social networks, events, and all the corporate elements which form the Cynara Universe and, in turn, create a corporate manual to carry on along this path.

Year: 2016-2018
Client: Cynara
Country: Spain
Project: Identity, Visual Direction, Packaging
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